In my role as Creative Director at Be-Hookd, I collaborated closely with Olly Bengough and the KOKO team to develop a social strategy for the re-launch of KOKO Camden.

Dixon Baxi created a beautiful brand manual for the KOKO launch, and our team played a crucial role in advising on the implementation of these guidelines within the social strategy. I provided art direction for all the launch assets, exploring multiple creative routes to enhance the launch aesthetic.

During the re-launch and in the months that followed, I collaborated closely with the KOKO team to formulate the content strategy for KOKO's social media platforms. Throughout this period, I offered direction for graphic, motion, and mobile content creation, ensuring a cohesive and engaging presence across various channels.

In my role as Creative Director at Be-Hookd, I orchestrated a photoshoot for the British Fashion Council's talent initiative, NewGen. Collaborating with TikTok, we conducted interviews with 10 designers, capturing photography, short and long-form videos. The resulting assets were then distributed across TikTok and WWD-owned channels.

I took charge of crafting the visual narrative for the British Fashion Council's NewGen talent initiative, overseeing multiple shoots. Collaborating with some of the fashion industry's leading emerging talents and help share their narrative as they embarked on a new chapter of their careers.

We successfully launched the NEWGEN TikTok channel and organically grew its followers to 100k. Our strategy included leveraging user-generated content (UGC) featuring celebrities wearing the designers' work. Additionally, we strategically engaged in conversations on the platform centred around fashion and streetwear to enhance audience interaction and reach.