As the Creative Director at Metallic Inc, I played a key role in organizing a groundbreaking event in Lagos, Nigeria. Coordinating a diverse showcase of AR, NFTs, and Avatars, we inspired over 300 creators, providing them with innovative ways to connect in the metaverse. The immersive concert, featuring top artists with custom AR filters, underscored the impact of collaboration and highlighted Meta's dedication to supporting African innovators.

I played a key role in curating the visual elements at the event, ensuring a seamless integration of AR, NFTs, and Avatars. My focus was on showcasing the power of visual creativity with a forward-thinking, authentic West African perspective, while adhering to Meta's brand guidelines.

In collaboration with the outstanding teams at Unit 9 and Meta, I contributed to the development of four AR lenses, seamlessly integrating them into the event. Specializing in mobile content creation and AR lens development, my role aimed to innovate the performance experience, adding a unique and engaging dimension to the event.

As Be-Hookd's Creative Director, I collaborated with account managers and content creators to craft a powerful launch strategy. This included establishing @thefashionawards on TikTok, producing over 100 videos, and seamlessly coordinating a global live stream event featuring prominent icons in the fashion industry.

Leading a team of four video editors and four content creators, we efficiently produced over 50 short-form videos within a span of 6 hours. These videos were strategically scheduled to go live in real-time as the event unfolded. The in-house studio team complemented the social strategy, generating content that amplified awareness and sparked conversations around key event touchpoints.

The social strategy aimed to launch channels and foster conversations around talent, nominees, and cultural icons in British fashion exclusively on TikTok. Successfully surpassing 100k followers, the strategy effectively engaged the audience and celebrated the rich tapestry of British fashion culture.

As the global lead at CoolR, I collaborated with an outstanding team, overseeing social, studio (graphics/motion video), community management, and paid efforts for the MDL Beast festival in Saudi Arabia. Working closely with key stakeholders worldwide, I played a pivotal role in ensuring the festival's creative strategy was groundbreaking, contributing to its overall success.

Over three intense days, my role involved shooting, editing, and delivering festival content that garnered global coverage. With a tight turnaround time for edits, I managed creative assets across channels, seizing the opportunity to narrate the compelling story of electronic music in Saudi Arabia. We showcased how Saudi opened its doors to the world, hosting a truly unique global event that left a lasting impact.

The comprehensive social strategy extended across organic, paid, and influencer channels. Launching the channels from scratch, we cultivated a global audience by leveraging the reach of international talent and press. This strategic approach effectively built and nurtured the brand presence across our owned channels, fostering a widespread and engaged community.